Add Facebook reviews to PrestaShop: Boost trust & sales

Reviews on Facebook can help PrestaShop stores establish trust and influence customers’ purchasing decisions. 

When people see PrestaShop reviews from actual customers, they feel more comfortable making a purchase from your PrestaShop store.

Many PrestaShop stores collect reviews from Facebook but do not display them on their stores. This means they are missing out on showing their customers valuable reviews.

Adding Facebook reviews to your PrestaShop store can display real customer reviews on your product or landing pages, which can increase sales.

In this guide, we will cover why it is important, how to do it step by step, and what to avoid to ensure you do not set it up incorrectly.

Why add Facebook reviews to PrestaShop

Facebook reviews aren’t just social media content; they’re your sales booster. They act as strong social proof for your store. 

Many customers have already learned to trust reviews and comments on Facebook because they know they are coming from real accounts and real customer experiences.

Builds Trust & Credibility: Showing real reviews from a well-known site like Facebook gives your business instant third-party proof of its trustworthiness.

Increases Conversion Rates: Seeing good reviews at key points in the buying process, like the product or checkout pages, makes people less likely to “hesitate” before buying, and indirectly improves conversion rates.

Enhances SEO Performance: Reviews will add new content to your site, helping search engines better understand your site and increasing visibility for product-related searches.

Improves Customer Engagement: Responding to these reviews on your site shows customers that you value their feedback.

Provides Valuable Insights: Reviews can highlight aspects of products or services you may not have mentioned in your product/service descriptions.

PrestaShop does not support importing reviews from Facebook by default. To import reviews from Facebook, you will require an additional tool, and this is exactly what WiserReview is for.

How to add Facebook reviews to PrestaShop using WiserReview

With WiserReview, you can easily import, manage, and display your Facebook reviews on your PrestaShop store without any coding. It takes less than 10 minutes. Below are the complete steps.

Step 1: Create a free WiserReview account

Go to wiserreview and sign up for a free account. No credit card is required to get started. 

After signing up, you’ll see your WiserReview dashboard.

Step 2: Connect your Facebook page

In your WiserReview dashboard, from the left-side menu bar, click “Manage reviews,” and you’ll see an option for “Import.” 

Now you’ll see a list of 3rd-party platforms. Search for “Facebook” and click “integration.”

Click the Login with Facebook button and authorize the app to access your business account.

Select the Page(s) you wish to sync and save your settings. WiserReview will now automatically fetch and sync these reviews.

Step 3: Build your review widget

Go to Widgets inside your WiserReview dashboard and choose your widget type. 

Customize colors, fonts, and layout to match your PrestaShop theme, no coding needed.

Step 4: Copy the embed code

Once your widget is ready, click “Install”. WiserReview generates a small embed code. Copy it.

Step 5: Paste the code into PrestaShop

Log in to your PrestaShop admin panel. Go to Design > Pages or Modules > HTML Box / Custom Block.

Open the page where you want the reviews to appear (e.g., the homepage, product page, or footer). Find the HTML editor and paste the WiserReview embed code

Save the changes and preview your store. That’s it. Your Facebook reviews are now live on PrestaShop.

Best practices to optimize Facebook reviews on PrestaShop

In order to take the best advantage of your Facebook reviews on your PrestaShop store, you should consider the placement, relevance, and visibility of your social proofs. Below are the best practices.

Place reviews where hesitation happens

Don’t just hide reviews on a dedicated “Testimonials” page. Place them where they influence the buying decision. 

The homepage creates awareness, and the most effective places for reviews are product pages and near the PrestaShop checkout or ‘Add to Cart’ button.

These are the places where customers will stop, and a real review from Facebook will help push them forward.

Curate and filter

Configure your wiserreview widget to show only reviews with 4 stars or above.

Feature ‘Verified’ Reviews: If your module supports this capability, you can also prioritize reviews with photos or detailed text, as these are considered more authentic.

Enable “review nudges”

Use social proof pop-ups (small notifications in the bottom corner of the screen). 

These “nudges” tell visitors, “Someone from London just gave us a 5-star review on Facebook!” This creates a sense of a busy, popular store.

Optimize for mobile

Over 50% of PrestaShop traffic typically comes from mobile.

• Ensure your review widget is responsive.
• Use a touch-friendly slider or a simple list rather than a heavy “Wall of Love” grid, which can slow page load times on mobile devices.

WiserReview widgets are mobile-optimized and lightweight, so they won’t affect your page load speed.

Match your brand aesthetic

A widget that looks like a “plug-in” can feel untrustworthy.

• Customize Colors: Match the star icons and buttons to your PrestaShop theme’s primary colors.
• Typography: Ensure the font in the review widget matches your store’s global font settings.

Keep content fresh

Search engines and customers value recency. Set your integration to Auto-Sync. 

Enable auto-sync inside WiserReview so new Facebook reviews appear on your store automatically, no manual updates needed. This keeps your review widget fresh without any extra work.

Old reviews (over 6 months) lose their impact. Regularly encourage new Facebook Recommendations via post-purchase emails to keep the feed active.

3 Common mistakes to avoid when adding reviews to PrestaShop

When you add Facebook reviews to your PrestaShop website, you should be careful not to fall into the following three common mistakes, which will negatively impact the performance of your website:

1. Slowing Down Page Load Speeds

Some review plugins require heavy JavaScript or calls, which may slow down your website and negatively impact load speeds.

The Mistake: Adding a heavy “Wall of Love” or high-quality images to your homepage.

The Fix: You can use a lazy-loading module so you don’t load the reviews unless you need to. You can also use a lightweight widget that loads the data from your server, not Facebook.

2. Ignoring mobile responsiveness

The review carousel, which works perfectly on a computer, becomes a broken and overlapping mess on a phone.

The Mistake: Using a fixed-size design or large pop-ups, which interfere with critical buttons, such as “Add to Cart.”

The Fix: Ensure you test the reviews on different sizes. Use a mobile-friendly review slider or a simple single-column design.

3. Displaying Outdated or Irrelevant Feedback

There’s nothing that kills customer trust faster than a section labeled “Recent Reviews” with the top review posted three years ago.

The Mistake: Adding reviews and failing to keep them up to date, or displaying reviews that do not relate to the products.

The Fix: Ensure you keep reviews up to date by using auto-sync features, as seen in WiserReview. You can also display a badge with a summary, such as “4.8/5 based on 150 reviews.”

Wrap up

Adding Facebook reviews to your PrestaShop store can be one of the quickest ways to build trust with your customers, and with WiserReview, it takes less than 10 minutes.

You already have reviews on Facebook, but you are not leveraging them at the most critical points. By leveraging your reviews, you are making your product pages stronger, more convincing, and more credible for your new visitors.

It’s easy: connect your Facebook Page, import your reviews, customize your widget, and add the embed code to your PrestaShop store.

WiserReview takes care of the heavy lifting, syncing your reviews, letting you control what you display, and displaying reviews via lightweight, highly customizable widgets.